Claim and counter-claim have already started flying around the Interweb!
Aurelio Romero, of HERR'S in America, simply states that "We have the best salt & vinegar chip on the planet...."
Alex Albone of PIPERS Crisps is even more confident, and already writing their winning speech. Alex says "When we win I would like to come down to the Pub and get a photo done. We will then do a press release with Chris Evans." Or summat like that.
The game is afoot!
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