SVWC09 To Hit The Headlines

For some unknown reason SVWC09 is about to be featured in the region’s biggest newspaper, the Eastern Daily Press.

OK, we know that our competition is the most important salt & vinegar flavour potato/maize/rice-based snack product tournament in the world, but will the good people of East Anglia be interested?

Top reporter Amy Gray certainly thinks so! Amy and a photographer will be visiting The Woolpack on Thursday to soak up the atmosphere and join in the next pair of Round One matches.

And she’s picked a premium quality day to come. The next two matches feature two potential champions, plus our second American raider - a “chip” (that’s what they call crisps in America donchaknow - weird) that is only available in the San Francisco area at the moment, but plans to rule the world sometime soon.

In a major clash we’ll find out who is victorious between Fairfields Farm Crisps Sea Salt & Aspall Cyder Vinegar and Kettle Chips Sea Salt & Balsamic Vinegar. In 2007 Kettle Chips saw off a strong Discos entry before succumbing to eventual runner-up The Real McCoys in the semi-final. Fairfields are one of the new, independent contenders, and I’m rather looking forward to sampling their crisps myself. And an intriguing match pitches Popchips Sea Salt & Vinegar against Waitrose Salt & Vinegar. Fantastic confrontations and it’s still Round One!

Round One - Match Six - Morrisons Salt & Vinegar v Pringles Rice Infusions Salt & Vinegar

Tasters for this match: Wayne, Emma, Rotherham Toni

An incredibly close match! Morrisons own brand crisps made a great fight against the third Pringles entry of the SVWC09. Morrisons won on Crispness, Flavour and Size & Appearance, but lost out by a single point in the end. A brave effort. Pringles Rice Infusions join their stable-mate Pringles in the draw for Round Two, how cool would it be if they were drawn against each other.


Morrisons Salt & Vinegar
Crispness 9
Flavour 6
Size & Appearance 7
Aroma 3
More-ish-ness 6

Pringles Rice Infusions Salt & Vinegar
Crispness 5
Flavour 3
Size & Appearance 5
Aroma 10
More-ish-ness 9

Result

Morrisons Salt & Vinegar 31 : 32 Pringles Rice Infusions Salt & Vinegar


Fixtures

Round One

Pringles Select Sea Salt & Balsamic Vinegar 23 : 40 Walkers Baked Salt & Vinegar

Snack A Jacks Salt & Vinegar 26 : 47 Golden Sun Extra Thick Salt & Malt Vinegar Crinkle Cut

Pipers Sea Salt & Somerset Cider Vinegar 61 : 54 Sainsbury’s Taste The Difference Sea Salt & Cider Vinegar

Eastman’s Salt & Vinegar 27 : 43 Pringles Salt & Vinegar

Herr’s Kettle Cooked Boardwalk Salt & Vinegar 50 : 32 Ryvita Minis Salt & Vinegar

Morrisons Salt & Vinegar 31 : 32 Pringles Rice Infusions Salt & Vinegar

Waitrose Hand Cooked Sea Salt, Malt Vinegar And A Twist Of Lemon v Gilroys Salt & Vinegar

Tesco Value Salt & Vinegar v Walkers Squares Salt & Vinegar

Fairfields Farm Crisps Sea Salt & Aspall Cyder Vinegar v Kettle Chips Sea Salt & Balsamic Vinegar

Tayto Salt & Vinegar v Sainsbury’s Salt & Vinegar

Popchips Sea Salt & Vinegar v Waitrose Salt & Vinegar

Linessa Reduced Fat Crinkle Cut Salt & Vinegar v Walkers Salt & Vinegar

Knights Hand Cooked Sea Salt And Balsamic Vinegar v The Real McCoy’s Ridge Cut Salt & Malt Vinegar

Seabrook’s Sea Salt & Vinegar v KP Discos S&V



Byes: Co-op Salt & Vinegar, Tyrrells Cider Vinegar & Sea Salt

Round One - Match Five - Herr’s Kettle Cooked Boardwalk Salt & Vinegar v Ryvita Minis Salt & Vinegar

Tasters for this match (left to right): Wayne, Emma, Rotherham Toni

Sad to say, this was almost a walkover. The looks on the faces of the testers as they chomped down on Ryvitas S&V were priceless - I don’t think that they could have looked more disgusted if they were asked to eat dog chog. Herr's is a strong contender in its own right, and easily dispatched the Ryvitas. It’s the second Salt & Vinegar World Cup on the trot that Ryvitas have exited at the first stage….our first American raider rampages into Round Two. Bravo!


Herr's Kettle Cooked Boardwalk Salt & Vinegar
Crispness 15
Flavour 11
Size & Appearance 8
Aroma 10
More-ish-ness 6

Ryvita Minis Salt & Vinegar
Crispness 15
Flavour 4
Size & Appearance 7
Aroma 3
More-ish-ness 3

Result
Herr's Kettle Cooked Boardwalk Salt & Vinegar 50 : 32 Ryvita Minis Salt & Vinegar

Second American Raider Arrives

It's with great pleasure that we can announce the arrival (and therefore guaranteed participation) of our second international competitor for SVWC09 - Popchips!



All the way from San Francisco, and currently only available in limited areas of western United States, SVWC09 gives Popchips a great introduction to the European market, and the chance to take on some of Britain's finest - starting with a Round One match against the Waitrose supermarket own brand.

Erin Markey, our contact at Popchips, also sent a delightful note with their crisps, and a pair of unique Popchips baseball caps (anyone want one?). Thanks Erin.





Welcome Popchips, and Good Luck!


p.s. not 100% sure about this tribute video though: PopchipsVideo

Match Four - Eastman’s Salt & Vinegar v Pringles Salt & Vinegar

Tasters for this match: Rachel, Goldfinger Ron, Jemma

Above pic is the samples for Matches 3&4, clockwise from top left: Eastmans, Sainsburys Taste The Difference, Pipers, Pringles.



An easy victory for Pringles against Eastmans. Our tasters thought these were Pringles Light (if such a snack exists), not Regular, and they progress with little effort to Round Two.

Eastman’s Salt & Vinegar
Crispness 5
Flavour 6
Size & Appearance 4
Aroma 8
More-ish-ness 4

Pringles Salt & Vinegar
Crispness 10
Flavour 8
Size & Appearance 11
Aroma 7
More-ish-ness 7

Result

Eastman’s Salt & Vinegar 27 : 43 Pringles Salt & Vinegar


Fixtures

Round One

Pringles Select Sea Salt & Balsamic Vinegar 23 : 40 Walkers Baked Salt & Vinegar

Snack A Jacks Salt & Vinegar 26 : 47 Golden Sun Extra Thick Salt & Malt Vinegar Crinkle Cut

Pipers Sea Salt & Somerset Cider Vinegar 61 : 54 Sainsbury’s Taste The Difference Sea Salt & Cider Vinegar

Eastman’s Salt & Vinegar 27 : 43 Pringles Salt & Vinegar

Waitrose Hand Cooked Sea Salt, Malt Vinegar And A Twist Of Lemon v Gilroys Salt & Vinegar

Tesco Value Salt & Vinegar v Walkers Squares Salt & Vinegar

Fairfields Farm Crisps Sea Salt & Aspall Cyder Vinegar v Kettle Chips Sea Salt & Balsamic Vinegar

Tayto Salt & Vinegar v Sainsbury’s Salt & Vinegar

Popchips Sea Salt & Vinegar v Waitrose Salt & Vinegar

Linessa Reduced Fat Crinkle Cut Salt & Vinegar v Walkers Salt & Vinegar

Morrisons Salt & Vinegar v Pringles Rice Infusions Salt & Vinegar

Knights Hand Cooked Sea Salt And Balsamic Vinegar v The Real McCoy’s Ridge Cut Salt & Malt Vinegar

Seabrook’s Sea Salt & Vinegar v KP Discos S&V

Herr’s Kettle Cooked Boardwalk Salt & Vinegar v Ryvita Minis Salt & Vinegar

Byes: Co-op Salt & Vinegar, Tyrrells Cider Vinegar & Sea Salt

Match Three - Pipers Sea Salt & Somerset Cider Vinegar v Sainsbury’s Taste The Difference Sea Salt & Cider Vinegar

Tasters for this match (left to right): Jemma, Goldfinger Ron, Rachel

This was an extremely high class, early round clash of two of the tournament favourites. The reaction of one of the tasters as she sampled the Pipers for the first time made me wonder if she'd set her mobile phone to vibrate, sat on it by accident, and was receiving a call....Very bad luck for Sainsburys Taste The Difference, with a score of 54 they would have won all the other matches so far! A very high scoring match that has left the Crisp Officionados at The Woolpack eagerly awaiting Monday's action!

Pipers Sea Salt & Somerset Cider Vinegar
Crispness 15
Flavour 12
Size & Appearance 13
Aroma 10
More-ish-ness 11

Sainsbury’s Taste The Difference Sea Salt & Cider Vinegar
Crispness 15
Flavour 10
Size & Appearance 11
Aroma 8
More-ish-ness 10

Result

Pipers Sea Salt & Somerset Cider Vinegar 61 : 54 Sainsbury’s Taste The Difference Sea Salt & Cider Vinegar

Matches 3 & 4 Highlight A Traditional Conundrum

Here are the competitor's for Matchday 2:



As you can see, two are in blue packaging, two in green. But which is THE traditional Salt & Vinegar livery?

There's a poll at the top right of the page, please leave your vote - don't worry, it's anonymous!

Rowe, Rowe, Rowe, Ya Beaut!

Gently down the stream of media interest that is also known as SVWC09, the titanic oil tanker of the world’s premier potato/maize/rice-based snacks tournament will be guided on its course by a brand new patron.

As The Queen is indelibly linked with the Commonwealth Games, and as Nelson Mandela will forever be associated with the Rugby Union World Cup…..and as Stu Francis is synonymous with Crackerjack, so will our new patron form an enduring private and public bond with the Salt & Vinegar World Cup.

Christopher Biggins was away, gardening.

Adrian Chiles told us to “eff off, I only eat cheese and onion….”

Debbie McGee, Wellard from Eastenders, and Ulrika Jonsson were all fully booked. You can see the high-class of celebrity we have been in dialogue with.


Even Russell Brand claimed to be otherwise engaged.

We were hot on the C-List trail….


Sadly they’re all bloody busy, so our new Patron will be Simon Rowe, head honcho at Norfolk radio station KLFM. He’s virtually Norfolk Royalty, hugely popular, and best of all, cheap.


Welcome Mister Rowe!

Garden Of Eatin' Miss The Boat

Sad news from the USA front. Garden Of Eatin' have been in touch with SVWC09, sadly too late to enter this year's competition....

GOE emailed thus:

"Thank you for taking the time to contact us regarding our Garden Of Eatin' Product. We apologize for the delay in our reply and appreciate your patience. We strive to maintain the highest quality products and we appreciate your patronage.

For all donation and contribution inquiries please email your request to llehndor@hain-celestial.com. Be sure to include your organization's name, contact information, 501(c)3 non-profit documentation if applicable and specify our brand name. We wish you the best of luck and we appreciate your efforts to make this world a better place!

Thank you for your continued support. If we can be of further assistance, please feel free to contact us at 1-800-434-4246, Monday through Friday from 7AM - 5PM Mountain Time.

Sincerely,
George
Consumer Relations Representative"

It's a shame, as Garden Of Eatin' looked like interesting crisps. It's nice to see that we're making the world a better place....

Maybe in 2011 chaps?



p.s. What the Chuff is "Mountain Time"?

Next Matches Announced!

The organising committee today releases the next pair of fixtures in SVWC09!

To take place at 5 p.m. on Thursday 26 March, at The Woolpack, King's Lynn (the S&V Crucible):


Pipers Sea Salt & Somerset Cider Vinegar v Sainsbury’s Taste The Difference Sea Salt & Cider Vinegar

and


Eastman’s Salt & Vinegar v Pringles Salt & Vinegar


Good luck to all competitors!

Match Two - Snack A Jacks Salt & Vinegar v Golden Sun Extra Thick Salt & Malt Vinegar Crinkle Cut

Tasters for this match: Old Bob, Les The Duck, Deano


Snack A Jacks Salt & Vinegar
Crispness 5
Flavour 5
Size & Appearance 6
Aroma 3
More-ish-ness 7

Golden Sun Extra Thick Salt & Malt Vinegar Crinkle Cut
Crispness 12
Flavour 11
Size & Appearance 8
Aroma 7
More-ish-ness 9

Result
Snack A Jacks Salt & Vinegar 26 : 47 Golden Sun Extra Thick Salt & Malt Vinegar Crinkle Cut


Fixtures

Round One

Waitrose Hand Cooked Sea Salt, Malt Vinegar And A Twist Of Lemon v Gilroys Salt & Vinegar

Pipers Sea Salt & Somerset Cider Vinegar v Sainsbury’s Taste The Difference Sea Salt & Cider Vinegar

Tesco Value Salt & Vinegar v Walkers Squares Salt & Vinegar

Fairfields Farm Crisps Sea Salt & Aspall Cyder Vinegar v Kettle Chips Sea Salt & Balsamic Vinegar

Tayto Salt & Vinegar v Sainsbury’s Salt & Vinegar

Pringles Select Sea Salt & Balsamic Vinegar 23 : 40 Walkers Baked Salt & Vinegar

Popchips Sea Salt & Vinegar v Waitrose Salt & Vinegar

Linessa Reduced Fat Crinkle Cut Salt & Vinegar v Walkers Salt & Vinegar

Morrisons Salt & Vinegar v Pringles Rice Infusions Salt & Vinegar

Knights Hand Cooked Sea Salt And Balsamic Vinegar v The Real McCoy’s Ridge Cut Salt & Malt Vinegar

Seabrook’s Sea Salt & Vinegar v KP Discos S&V

Eastman’s Salt & Vinegar v Pringles Salt & Vinegar

Snack A Jacks Salt & Vinegar 26 : 47 Golden Sun Extra Thick Salt & Malt Vinegar Crinkle Cut

Herr’s Kettle Cooked Boardwalk Salt & Vinegar v Ryvita Minis Salt & Vinegar

Byes: Co-op Salt & Vinegar, Tyrrells Cider Vinegar & Sea Salt

Match One - Pringles Select Sea Salt & Balsamic Vinegar v Walkers Baked Salt & Vinegar

And they’re off!

After months of intensive planning (!) the Salt & Vinegar World Cup 2009 is underway.

Tasters for this match: Old Bob, Les The Duck, Deano

Pringles Select prides itself as a “premium” product. Walkers Baked is the healthy option, and healthy options often lose out on flavour….

We had the first shock result of the tournament in the very first match. The Pringles didn’t beat its rival in any of the five categories!

Pringles Select Sea Salt & Balsamic Vinegar
Crispness 8
Flavour 4
Size & Appearance 4
Aroma 4
More-ish-ness 3

Walkers Baked Salt & Vinegar
Crispness 11
Flavour 5
Size & Appearance 11
Aroma 7
More-ish-ness 6

Result
Pringles Select Sea Salt & Balsamic Vinegar 23 : 40 Walkers Baked Salt & Vinegar

Half A World Away

As I pondered HERE, the crisps from HERRS of Pennsylvania took longer to travel the 77 miles from Stansted airport to King’s Lynn than they did from Pennsylvania to Stansted - about 3,600 miles?

The journey from Pennsylvania to Stansted actually took 25 hours, 47 minutes.

Thereafter:

Stansted to East Midlands Airport (huh? Wrong direction!)
124 miles
3 days, 3 hours, 25 minutes

East Midlands Airport to Tamworth (!!!)
28 miles
40 minutes

Tamworth to Norwich
162 miles
4 hours, 10 minutes

Norwich to King’s Lynn
44 miles
5 hours, 17 minutes

Total from Stansted Airport to King’s Lynn
Which is a road distance of 77 miles…..
3 days, 13 hours, 32 minutes


Blimey!

SVWC09 - Round One Draw

Let's get ready to rumble!

The draw for SVWC09 took place at The Woolpack, King's Lynn today, and here it is:




Waitrose Hand Cooked Sea Salt, Malt Vinegar And A Twist Of Lemon v Gilroys Salt & Vinegar

Pipers Sea Salt & Somerset Cider Vinegar v Sainsbury’s Taste The Difference Sea Salt & Cider Vinegar

Tesco Value Salt & Vinegar v Walkers Squares Salt & Vinegar

Fairfields Farm Crisps Sea Salt & Aspall Cyder Vinegar v Kettle Chips Sea Salt & Balsamic Vinegar

Tayto Salt & Vinegar v Sainsbury’s Salt & Vinegar

Pringles Select Sea Salt & Balsamic Vinegar v Walkers Baked Salt & Vinegar

Popchips Sea Salt & Vinegar v Waitrose Salt & Vinegar

Linessa Reduced Fat Crinkle Cut Salt & Vinegar v Walkers Salt & Vinegar

Morrisons Salt & Vinegar v Pringles Rice Infusions Salt & Vinegar

Knights Hand Cooked Sea Salt And Balsamic Vinegar v The Real McCoy’s Ridge Cut Salt & Malt Vinegar

Seabrook’s Sea Salt & Vinegar v KP Discos S&V

Eastman’s Salt & Vinegar v Pringles Salt & Vinegar

Snack A Jacks Salt & Vinegar v Golden Sun Extra Thick Salt & Malt Vinegar Crinkle Cut

Herr’s Salt & Vinegar v Ryvita Minis Salt & Vinegar

Byes: Co-op Salt & Vinegar, Tyrrells Cider Vinegar & Sea Salt

Tyrrells Taunt Rivals!

Jessica of TYRRELLS crisps has responded in outrage to last week’s infamous “When we win” remarks attributed to Alex Albone at PIPERS.

The full statement reads as follows:

“We’re outraged that Pipers have started the ‘salt & vinegar’ banter already so you can tell them ‘pipers schmipers – the mighty hereford spud laughs in the face of your tiny tubers’.

Let battle commence! ”


Keep your eyes peeled as this one develops!

Does Not Contain Utz

Sadly our beloved competition will not feature the S&V crisps of renowned US snack manufacturer UTZ.

It seems that the credit crunch has decreed that there will be one less crunch in SVWC09, as Utz are not in a position to supply the five packs of snacks needed to cover all the rounds. It’s a shame. I hope all the merchant bankers who caused this are happy now!

Utz told us:

“We appreciate the opportunity to participate in your event, but at this time, we have allocated all our monetary/sponsorship commitments for 2009 and are not able to participate.

As you can imagine, we are inundated with requests from customer and charitable organizations and although we contribute hundreds of thousands per year in monetary and product contributions to charitable organizations, we cannot contribute to all.

We appreciate your interest in Utz Quality Foods and wish you continued success.

Sincerely,
Alec Sivel”


Thanks Alec, and Utz, we hope you manage to ride out the current economic bucking bronco successfully.

SVWC09 Logo

It's good isn't it!

We asked....someone....to come up with an image that encapsulated Salt, and Vinegar. And 2009.

Here's the result:

OK, it's done on a budget, but it's still better than the infamous London Olympics (BJ) logo:

They're Over Here, They're....Etc Etc....

The Americans have landed.

Our crisps from HERR'S have made it as far as Stansted airport, which is just down the road from SVWC09.

From Pennsylvania to Essex in two days.


Now....any guesses as to how long it will take to complete the journey? Answers to the nearest week please....

Free Crisps! Tasting Event At The Woolpack....

Yes, crisp fans!

There’s a special crisp tasting event taking place at The Woolpack pub in King’s Lynn, today! Pop along to sample five flavours from one of England’s finest crispmongers. The doors open at twelve, and the usual gannets will probably arrive a second or two later.

The tasting is courtesy of one of the independent crisp makers taking part in SVWC09, who generously supplied The Woolpack with a box of samples. Altruism, clever marketing, or an attempt to get potential Official Tasters onside, I’ll leave that up to your own mind.

Sadly I will have to miss this excellent pre-tournament event as I’ll be in Lincolnshire, but I’m trying to persuade Goldfinger Ron and Cockney Derek (for such are the names of Ye Hosteliers at The Woolpack) to do the same thing again later in the week.

Remember. The Woolpack, Gaywood Road, King’s Lynn. Noon onwards.

Here Come The Belgians!

Well, actually, here come the Americans.

HERR'S have despatched their entry, and using the wonders of UPS Tracking, I can exclusively reveal that the parcel has reached New Jersey, at 0545 local time!

Progress so far:


NEWARK,NJ, US
13/03/2009 5:45
ARRIVAL SCAN

PHILADELPHIA,PA, US
13/03/2009 3:24
DEPARTURE SCAN

PHILADELPHIA,PA, US
12/03/2009 23:07
ARRIVAL SCAN

WEST CHESTER,PA, US
12/03/2009 22:18
DEPARTURE SCAN

US
12/03/2009 14:30
BILLING INFORMATION RECEIVED


In't technology marvellous!

Competitors Talk Up Their Chances!

Claim and counter-claim have already started flying around the Interweb!

Aurelio Romero, of HERR'S in America, simply states that "We have the best salt & vinegar chip on the planet...."

Alex Albone of PIPERS Crisps is even more confident, and already writing their winning speech. Alex says "When we win I would like to come down to the Pub and get a photo done. We will then do a press release with Chris Evans." Or summat like that.


The game is afoot!

SVWC09 - Entry List

As at....well, right now....there are 29 entries.

Who do you see as the favourite for the title from this list?


1 - Seabrook’s Sea Salt & Vinegar
2 - Snack A Jacks Salt & Vinegar
3 - Ryvita Minis Salt & Vinegar
4 - Walkers Squares Salt & Vinegar
5 - The Real McCoy’s Ridge Cut Salt & Malt Vinegar
6 - Kettle Chips Sea Salt & Balsamic Vinegar
7 - Pringles Salt & Vinegar
8 - Walkers Salt & Vinegar
9 - Morrisons Salt & Vinegar
10 - Walkers Baked Salt & Vinegar
11 - Co-op Salt & Vinegar
12 - Sainsbury’s Salt & Vinegar
13 - Sainsbury’s Taste The Difference Sea Salt & Cider Vinegar
14 - Eastman’s Salt & Vinegar
15 - Pipers Sea Salt & Somerset Cider Vinegar
16 - Fairfields Farm Crisps Sea Salt & Aspall Cyder Vinegar
17 - Tayto Salt & Vinegar
18 - Linessa Reduced Fat Crinkle Cut Salt & Vinegar
19 - Pringles Rice Infusions Salt & Vinegar
20 - Gilroys Salt & Vinegar
21 - Golden Sun Extra Thick Salt & Malt Vinegar Crinkle Cut
22 - Knights Hand Cooked Sea Salt And Balsamic Vinegar
23 - Tesco Value Salt & Vinegar
24 - Pringles Select Sea Salt & Balsamic Vinegar
25 - Tyrrells Cider Vinegar & Sea Salt
26 - Waitrose Salt & Vinegar
27 - Waitrose Hand Cooked Sea Salt, Malt Vinegar And A Twist Of Lemon
28 - Popchips Sea Salt & Vinegar (San Francisco, California)
29 - Herr’s Salt & Vinegar (Nottingham, Pennsylvania)

Feel free to comment on this list....

SVWC09 - Format

In 2007 I tested all the competitors myself. Not an onorous task! This time round results will be determined by independent tasters.


The contest will be run on a knockout basis, with each round being drawn at random. Think of football’s FA Cup, and you get the picture. Unlike the Football Association, we will not shirk from allowing any drawn matches to go forward to as many replays as are required.

Matches will be judged by a panel of three “experts” (who may or may not be regulars at The Woolpack pub, King’s Lynn), with each judge awarding marks up to 5 in the following categories:

1 - Crispness
2 - Flavour
3 - Size and Appearance of crisp
4 - Aroma
5 - More-ish-ness

This gives a maximum score of 75 points.

Previous History - SVWC07

The first SVWC took place in 2007. Here are the results:

Matches were decided on the basis of comparing:

1 - Crispness
2 - Flavour
3 - Size of crisp
4 - Aroma
5 - Packaging
6 - More-ish-ness (don't think that's a real word)

Each scored from 1 to 5 points, highest score savoury snack won.

Competitors were collected over a 7 day period prior to the start of the tournament, wherever I found them.

Round One
The Real McCoys Ridge Cut Salt & Malt Vinegar 20 : 14 Snack A Jacks Salt & Vinegar
Walkers Salt & Vinegar 21 : 22 Seabrook Sea Salt & Vinegar
Walkers Squares Salt & Vinegar 16 : 21 Pringles Salt & Vinegar
Tesco Crunchy Sticks Salt & Vinegar 18 : 17 Walkers Baked Salt & Vinegar
Tesco Twirls Salt & Vinegar 11 : 12 Tesco Salt & Vinegar
Tesco Finest Sea Salt & West Country Cider Vinegar 14 : 18 Morrisons Salt & Vinegar
Byes: Discos Salt & Vinegar, Kettle Chips Sea Salt & Balsamic Vinegar

Round Two
Kettle Chips Sea Salt & Balsamic Vinegar 21 : 19 Discos Salt & Vinegar
Morrisons Salt & Vinegar 17 : 22 Seabrook Sea Salt & Vinegar
Pringles Salt & Vinegar 22 : 16 Tesco Crunchy Sticks Salt & Vinegar
The Real McCoys Ridge Cut Salt & Malt Vinegar 20 : 14 Tesco Salt & Vinegar

Semi-Finals
Kettle Chips Sea Salt & Balsamic Vinegar 20 : 22 The Real McCoys Ridge Cut Salt & Malt Vinegar
Seabrook Sea Salt & Vinegar 21 : 19 Pringles Salt & Vinegar

Final
The Real McCoys Ridge Cut Salt & Malt Vinegar 19 : 22 Seabrook Sea Salt & Vinegar

Welcome!

Hello, good morning, and welcome.

Welcome to the Official location of the Salt & Vinegar World Cup 2009.


You are visiting the world's premier salt & vinegar flavour potato/maize-based snack product tournament.

The reigning champion S&V crisps are SEABROOKS Sea Salt & Vinegar flavour, which beat The Real McCoys in the first final in 2007.

Now, two years on, and the SVWC is back, bigger and better than before.

And this is where it will happen.

Welcome.