Friday, 3 April 2009
Salt & Vinegar Packaging Poll Result!
The great SVWC09 public voted on the question "What colour should a salt & vinegar crisp pack be?" as follows:
Green 58.3%
Blue 33.3%
Something Else 8.4%
The people have speaked.
Thursday, 2 April 2009
Round One - Match Eight - Popchips Sea Salt & Vinegar v Waitrose Salt & Vinegar

Brand new American raiders taking on middle Britain - and the Yanks kick butt! Popchips are uniquely made without frying or baking, but are still rather delicious (I tried one). Waitrose were a decent crisp but just couldn’t compete with Hollywood’s favourite snack. So both US competitors are into Round Two, and - officially - 12.5% of the world’s best Salt & Vinegar snacks are from the good ole US of A. Waitrose must rely on their premium S&V for further participation in SVWC09.…
Popchips Sea Salt & Vinegar
Crispness 13
Flavour 7
Size & Appearance 8
Aroma 9
More-ish-ness 8
Waitrose Salt & Vinegar
Crispness 9
Flavour 5
Size & Appearance 9
Aroma 8
More-ish-ness 5
Result
Popchips Sea Salt & Vinegar 45 : 36 Waitrose Salt & Vinegar
Fixtures
Round One
Pringles Select Sea Salt & Balsamic Vinegar 23 : 40 Walkers Baked Salt & Vinegar
Snack A Jacks Salt & Vinegar 26 : 47 Golden Sun Extra Thick Salt & Malt Vinegar Crinkle Cut
Pipers Sea Salt & Somerset Cider Vinegar 61 : 54 Sainsbury’s Taste The Difference Sea Salt & Cider Vinegar
Eastman’s Salt & Vinegar 27 : 43 Pringles Salt & Vinegar
Herr’s Kettle Cooked Boardwalk Salt & Vinegar 50 : 32 Ryvita Minis Salt & Vinegar
Morrisons Salt & Vinegar 31 : 32 Pringles Rice Infusions Salt & Vinegar
Fairfields Farm Crisps Sea Salt & Aspall Cyder Vinegar 47 : 62 Kettle Chips Sea Salt & Balsamic Vinegar
Popchips Sea Salt & Vinegar 45 : 36 Waitrose Salt & Vinegar
Waitrose Hand Cooked Sea Salt, Malt Vinegar And A Twist Of Lemon v Gilroys Salt & Vinegar
Seabrook’s Sea Salt & Vinegar v KP Discos S&V
Tesco Value Salt & Vinegar v Walkers Squares Salt & Vinegar
Tayto Salt & Vinegar v Sainsbury’s Salt & Vinegar
Linessa Reduced Fat Crinkle Cut Salt & Vinegar v Walkers Salt & Vinegar
Knights Hand Cooked Sea Salt And Balsamic Vinegar v The Real McCoy’s Ridge Cut Salt & Malt Vinegar
Byes: Co-op Salt & Vinegar, Tyrrells Cider Vinegar & Sea Salt
Round One - Match Seven - Fairfields Farm Crisps Sea Salt & Aspall Cyder Vinegar v Kettle Chips Sea Salt & Balsamic Vinegar

Quality crisps doing battle. Excellent salt & vinegar gladiators head to head, but there can only be one winner. Fairfields present a VERY good S&V crisp, but were overwhelmed by one of the pre-tournament favourites Kettle Chips (aka Crisps, actually, chaps). I’d never tried the Fairfields before today and they are very, VERY nice crisps. Unfortunately for them, the luck of the draw pitched them against the Kettles, and the rest is now history. Kettle Chips march on, Fairfields are unlucky losers. And after seven matches we’re halfway through Round One.
Fairfields Farm Crisps Sea Salt & Aspall Cyder Vinegar
Crispness 15
Flavour 6
Size & Appearance 13
Aroma 6
More-ish-ness 7
Kettle Chips Sea Salt & Balsamic Vinegar
Crispness 14
Flavour 11
Size & Appearance 11
Aroma 12
More-ish-ness 14
Result
Fairfields Farm Crisps Sea Salt & Aspall Cyder Vinegar 47 : 62 Kettle Chips Sea Salt & Balsamic Vinegar
Simon Rowe (El Presidente) - A Clarification!

Popchips Distribution - A Clarification!
I told you that they were only available in San Francisco and the local area....that's actually not quite true.
The lovely Erin from Popchips pointed out that "while we are a San Francisco-based company, our chips can be found across the US, though our distribution is most concentrated on the West Coast and now in the NY metro area (and growing each and every day!). Thanks again! -Erin"
Only too happy to oblige.
p.s. Erin....you mean "crisps"?
Tuesday, 31 March 2009
SVWC09 To Hit The Headlines
OK, we know that our competition is the most important salt & vinegar flavour potato/maize/rice-based snack product tournament in the world, but will the good people of East Anglia be interested?
Top reporter Amy Gray certainly thinks so! Amy and a photographer will be visiting The Woolpack on Thursday to soak up the atmosphere and join in the next pair of Round One matches.
And she’s picked a premium quality day to come. The next two matches feature two potential champions, plus our second American raider - a “chip” (that’s what they call crisps in America donchaknow - weird) that is only available in the San Francisco area at the moment, but plans to rule the world sometime soon.

In a major clash we’ll find out who is victorious between Fairfields Farm Crisps Sea Salt & Aspall Cyder Vinegar and Kettle Chips Sea Salt & Balsamic Vinegar. In 2007 Kettle Chips saw off a strong Discos entry before succumbing to eventual runner-up The Real McCoys in the semi-final. Fairfields are one of the new, independent contenders, and I’m rather looking forward to sampling their crisps myself. And an intriguing match pitches Popchips Sea Salt & Vinegar against Waitrose Salt & Vinegar. Fantastic confrontations and it’s still Round One!
Monday, 30 March 2009
Round One - Match Six - Morrisons Salt & Vinegar v Pringles Rice Infusions Salt & Vinegar

An incredibly close match! Morrisons own brand crisps made a great fight against the third Pringles entry of the SVWC09. Morrisons won on Crispness, Flavour and Size & Appearance, but lost out by a single point in the end. A brave effort. Pringles Rice Infusions join their stable-mate Pringles in the draw for Round Two, how cool would it be if they were drawn against each other.
Morrisons Salt & Vinegar
Crispness 9
Flavour 6
Size & Appearance 7
Aroma 3
More-ish-ness 6
Pringles Rice Infusions Salt & Vinegar
Crispness 5
Flavour 3
Size & Appearance 5
Aroma 10
More-ish-ness 9
Result
Morrisons Salt & Vinegar 31 : 32 Pringles Rice Infusions Salt & Vinegar
Fixtures
Round One
Pringles Select Sea Salt & Balsamic Vinegar 23 : 40 Walkers Baked Salt & Vinegar
Snack A Jacks Salt & Vinegar 26 : 47 Golden Sun Extra Thick Salt & Malt Vinegar Crinkle Cut
Pipers Sea Salt & Somerset Cider Vinegar 61 : 54 Sainsbury’s Taste The Difference Sea Salt & Cider Vinegar
Eastman’s Salt & Vinegar 27 : 43 Pringles Salt & Vinegar
Herr’s Kettle Cooked Boardwalk Salt & Vinegar 50 : 32 Ryvita Minis Salt & Vinegar
Morrisons Salt & Vinegar 31 : 32 Pringles Rice Infusions Salt & Vinegar
Waitrose Hand Cooked Sea Salt, Malt Vinegar And A Twist Of Lemon v Gilroys Salt & Vinegar
Tesco Value Salt & Vinegar v Walkers Squares Salt & Vinegar
Fairfields Farm Crisps Sea Salt & Aspall Cyder Vinegar v Kettle Chips Sea Salt & Balsamic Vinegar
Tayto Salt & Vinegar v Sainsbury’s Salt & Vinegar
Popchips Sea Salt & Vinegar v Waitrose Salt & Vinegar
Linessa Reduced Fat Crinkle Cut Salt & Vinegar v Walkers Salt & Vinegar
Knights Hand Cooked Sea Salt And Balsamic Vinegar v The Real McCoy’s Ridge Cut Salt & Malt Vinegar
Seabrook’s Sea Salt & Vinegar v KP Discos S&V
Byes: Co-op Salt & Vinegar, Tyrrells Cider Vinegar & Sea Salt