Quarter Final 3 - Co-op Salt & Vinegar v Pringles Salt & Vinegar

Tasters for this match (left to right): Andy Fish, Jemma, Amy

Pringles march into the Semi-Finals for the second World Cup running. This victory over Co-op’s own brand was a close-run thing, with the supermarket crisp outscoring the Pringles for Crispness and Flavour. It would have been plain sailing had the Co-op crisps not been generally smaller, broken, and less appealing to the eye. Pringles outscored them by a massive 8 points in this category, ensuring the win. Pringles lost in the Semis in 2007 to eventual winners, Seabrooks - who will they meet this time?

Co-op Salt & Vinegar
Crispness 13
Flavour 11
Size & Appearance 5
Aroma 8
More-ish-ness 9

Pringles Salt & Vinegar
Crispness 11
Flavour 8
Size & Appearance 13
Aroma 8
More-ish-ness 11

Result

Co-op Salt & Vinegar 46 : 51 Pringles Salt & Vinegar