Our American friends at Popchips have sent a lovely message to SVWC09 HQ following their exit from the tournament in an exciting replay against Pringles:
"hi
first of all, thanks so much for inviting popchips to participate in the 2009 world cup tasting. we were thrilled to be considered let alone get a chance to beat the waitrose crisp and come to a draw with pringles.
heck, who'd have thought a popped chip (err crisp) with less than half the fat and a lot fewer calories (not to mention no saturated fat) could compete head-to-head on taste, crispiness and aroma with crisps that have all that extra fat & calories. but that’s the magic of popping . . . flavorful, crispy and better-for-you.
and if that “moreishness” category only had even a bit to do with "better-for-you'ishness", we’d have really surprised a few people.
thanks again for inviting an American upstart along (and appreciated your sentiment that you actually preferred popchips!). we look forward to joining in again next year.
until then …. happy snacking!
keith"
"hi
first of all, thanks so much for inviting popchips to participate in the 2009 world cup tasting. we were thrilled to be considered let alone get a chance to beat the waitrose crisp and come to a draw with pringles.
heck, who'd have thought a popped chip (err crisp) with less than half the fat and a lot fewer calories (not to mention no saturated fat) could compete head-to-head on taste, crispiness and aroma with crisps that have all that extra fat & calories. but that’s the magic of popping . . . flavorful, crispy and better-for-you.
and if that “moreishness” category only had even a bit to do with "better-for-you'ishness", we’d have really surprised a few people.
thanks again for inviting an American upstart along (and appreciated your sentiment that you actually preferred popchips!). we look forward to joining in again next year.
until then …. happy snacking!
keith"
What nice people! Of course it should be us saying thanks to Popchips for taking part and being such good sports about the whole daft competition, so "THANKS POPCHIP DUDES!"
See you in 2010 for the cheese & onion cup!
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