Semi Final One - Herr’s Kettle Cooked Boardwalk Salt & Vinegar v Walkers Squares Salt & Vinegar

Tasters for this match (left to right): Jemma, Steve, Emma

The first of the Semi-Finals, and possibly the first ever overseas finalist. Nobody can fault the Squares for their crispness, they’ve scored heavily through the competition on this category, but they need more than a good crunch to become one of the top two salt & vinegar snack products in the world. The American Herr’s progressed serenely, by a comfortable eight point margin, and will represent our friends from across the ocean in next Monday’s Final.

Herr’s Kettle Cooked Boardwalk Salt & Vinegar
Crispness 13
Flavour 13
Size & Appearance 8
Aroma 10
More-ish-ness 7

Walkers Squares Salt & Vinegar
Crispness 15
Flavour 8
Size & Appearance 6
Aroma 7
More-ish-ness 7

Result

Herr’s Kettle Cooked Boardwalk Salt & Vinegar 51 : 43 Walkers Squares Salt & Vinegar